Want to know what the secret is to great marketing? Whatever medium you use to get your message out, you’re probably making a massive mistake which is turning away over 80% of your potential customers. Want to know what it is?
“Your potential customers don’t care about you or your products, they care about themselves”
Let that settle in for a minute and have a think about what that means in relation to your website and the content on the front page. What does it say? Does it talk about you or does it talk about your customer?
Check your site and if all it does is pitch your product, you’re doing it wrong.
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